EDF Energy has launched the next phase of its ‘Thank Yous’ campaign, devised by its creative agency ais London.
Featuring the UK’s first giant handmade Zoetrope (a ‘magic’ machine that produces a kaleidoscopic image) to illustrate the plethora of prizes being divvied out by the group - notably trips to the London Eye, Eden Project and Olympics.
Aligned with EDF’s new ‘Feel Better Energy’ brand positioning it follows on from the first ‘Thank Yous’ campaign in 2011.
The new campaign targets both new and existing EDF customers complementing the above the line message that the Olympics is the ‘greatest show on Earth’.
Martin Stead, Marketing Director at EDF Energy, added: "It's great to have a creative idea that brings to life what EDF Energy really stands for, Feel Better Energy. EDF Energy is excited more than ever to announce the second phase of our 'Thank Yous' programme.”