US based campaign website Change.org has announced that it is to open a UK branch as part of a global roll out.
It will give British browsers the opportunity to publicise petitions and sign up supporters and has already become extremely popular with estimates that 500,000 of its existing user base are British.
A four person London based team will be employed to manage a customised homepage flagging up ‘hot campaigns’ for British users and headed by a former Oxfam employee.
In the longer term the site intends to launch a more localised service in which people can get involved in campaigns specific to their local area.
Change.org has been popular with petition organisers owing to its ability to keep them in touch with supporters after they have added their name to a campaign list.
This has seen the likes of Oxfam and the Humane Society stump up a fee to ensure their camapigns are targeted toward users known to be sympathetic to their ideals who have not yet signed up.
Change.org is expected to generate around £9.3m in this way this year, money which will be used to finance the expansion drive.