Volkswagen tugs on the heartstrings with new father and daughter ad
Volkswagen Polo is launching a new TV campaign showing the emotional bond between father and daughter during this Saturday's Britain's Got Talent.
The 90-second spot, created by DDB UK, follows the evolving relationship from the moment he first brings her home from the hospital to the day when she finally leaves home, when he hands her the keys to a shiny new VW Polo.
The ad aims to position the Polo as 'the small but tough car you can trust to protect your loved ones, as well as a car that will make you feel safe'.
Jeremy Craigen, executive creative director at DDB UK, said: “We think this is the ultimate product torture test. Would you give this car to the person you cared about the most? Yes."
Rod McLeod, head of Volkswagen Marketing, added: “As well as reinforcing all of the “small but tough” qualities that people love about the Polo, we thought it was important to tell a story which drew people in emotionally and which viewers could connect with. We think the new ad does all of this really well.”
As well as being supported online, the ad will also run in cinemas across the UK.