Video: Des Lynam, Sir Bobby Charlton and Brian Blessed star in Carlsberg's Euro 2012 advert
A host of famous faces are giving their backing to the England team in a patriotic new Carlsberg advert for the Euro 2012 football championships.
The ad shows Des Lynam giving England supporters a tour of the 'Fan Academy' where Three Lions fans are pushed to "give their all for England" by the likes of Stuart Pearce, Ian Wright, Brian Blessed and Ray Mears.
Created by Fold7, the ad finishes with the line 'Giving your all for England, That calls for a Carlsberg'.
The agency's co-founder Ryan Newey said: "We wanted a change of focus from previous years and celebrate the fans, showing what we do as a nation to get behind our team. England has the best fans in the world and we wanted to celebrate this whilst retaining the quintessentially English sense of humour."
The ad will run for the first time during Saturday's episode of Soccer AM. The show's host Helen Chamberlain even makes a brief cameo.
Darren Morris, marketing director at Carlsberg, said: "As the national sponsor, we understand that international tournaments can be a rollercoaster of emotions and require a little extra motivation at times. ‘Fan Academy’ gets behind the supporters as well as the team and encourages us all to give our all for England.”