RBH creates new campaign for Highcross shopping centre
RBH has created a new campaign for the Highcross shopping and entertainment centre in Leicester.
The Midlands agency enlisted Martin Brent, Sony World Advertising Photographer of the Year, to shoot the campaign. The aim was to "give the impression of attainable fashion for real shoppers".
The creative launches this week in-centre supported by a campaign which includes magazine executions, six-sheets and digital media. An expanded outdoor campaign using 48-sheets breaks on 14 May.
The work will be used across all marketing collateral including in-centre, outdoor, press and digital and will form the backbone for all brand and tactical campaigns.
RBH has been Highcross's lead agency since launching the £350m development in 2008.
Stuart Jackson, creative director at RBH, said: "We're delighted to take Highcross Leicester into a bold new direction. It's a fun and vibrant destination and we wanted to create a look and feel that complements that, whilst providing the flexibility to talk about all the great stuff they have going on."