The Drum Awards for Marketing - Extended Deadline

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As the Premier League reaches its climax, we reveal the top 20 football ads of all time

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By The Drum Team, Editorial

May 11, 2012 | 6 min read

Here's a little something to get you in the mood for this weekend's Premier League deciders: 20 of the best football adverts of all time.

From David Beckham to Lionel Messi, these are the most shared football ads on the social web - Facebook, Twitter and the blogosphere - as compiled by Unruly Media and its Viral Video Chart.

Nike - Write the Future (1,384,945 shares)

Brand: NikeAgency: Wieden + KennedyThe mood of a nation. The decline of a would-be hero. Fame. Infamy. The possible futures of the world’s top footballers are played out in epic fashion. All hang in the balance. Only the moments on the pitch will decide what really happens. And the margins for error could not be more narrow. Directed by Alejandro González Iñárritu (Babel, 21 Grams) and featuring the incredibly unique music of Dutch rockers, Focus, the film shows how one moment on the pitch can be the catalyst for ripple effects felt around the world.

Unbelievable David Beckham (551,098 shares)

Brand: PepsiAd Agency: TBWA/ Chiat Day LADavid Beckham performs the unbelievable

Pepsi Max feat Akon's 'Oh Africa' (334,634 shares)

Brand: PepsiAgency: CLM BBDO, Paris, FranceAkon originally recorded this track with Keri Hilson for the rapper's charity 'Konfidence' - - - Can you name all the footballers whom make cameos?… Thierry Henry, Lionel Messi, Didier Drogba, Thierry Henry, Kaká, Fernando Torres, Frank Lampard, Michael Ballack and Andrei Arshavin.

Sumo vs. Beckham, Petit, Carlos... Who's an amateur? (123,446 shares)

Nike - Good vs Evil (108,255 shares)

Pepsi - Crowd Surfing (104,782 shares)

Brand : PepsiAgency : CLM BBDOPepsi athletes including three time World Player of the Year Leo Messi, Didier Drogba, Fernando Torres, Frank Lampard and new recruits Sergio Agüero and Jack Wilshere join internationally renowned DJ, producer and hit-maker Calvin Harris, who provides the soundtrack and musical direction for Pepsi's Kick in the Mix TV commercial, blending music and football.

Coca-Cola - History of Celebration (73,865 shares)

Turkish Airlines - Manchester United (72,063 shares)

Nike - Soccer vs Ninjas (59,872 shares)

2010 FIFA World Cup: United (54,813 shares)

Adidas - Dream Team (46,292 shares)

Nike - Take it to the Next Level (43,131 shares)

Carlsberg - Team Talk (42,293 shares)

Nike vs Adidas / Man Utd vs Real Madrid (36,176 shares)

The Future Has Been Written

Puma - Journey of Football (21,976 shares)

Nike Football Airport (19,200 shares)

Nike - The Cage (18,761 shares)

Ronaldinho - Crossbar (17,605 shares)

Nike - Cristiano Ronaldo (16,518 shares)

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