Fitness and leisure company Leisure Connection has appointed Manifest Communications to implement its PR, marketing and digital strategies.
Manifest's Leeds office will handle the integrated account, looking after the company's national PR and running its press office. Its media relations drive will focus on regional and trade press.
The agency will also take control of design and digital and provide social media support. It will manage the creative process for marketing materials, advertising and web design.
Kevin Yates, head of retention and marketing at Leisure Connection, said: "We have big plans for 2012 and are looking forward to working with Manifest to bring those plans to fruition."