11 May 2012 - 9:00pm | posted by | 0 comments

Wow! If this VW concept car doesn't bowl you over, the video will

It seems unbelievable! A new concept car from Vollkswagen bowls its way along a Chinese street, hovering well above the ground, avoiding accidents and obstacles - and with very little actual driving being done.
"Take me home!" says the driver at one point.

The passengers are the parents of girl who dreamed up the concept. Volkswagen China had crowdsourced ideas for future car innovation via a virtual suggestion box on its website.

Then they turned them into reality in a series of viral concept videos. The key word in the next sentence is "simulated":In this video, Hover Car, the firm simulated an idea for the hovering car , powered by minerals underground.

The parents of the girl who submitted the idea got to 'test drive' the car in the video. Volkswagen is NOT telling us how it was done. Enjoy!

Altogether, VW received 119,000 ideas and 33 million hits on the website.

The campaign was developed by Proximity Beijing/Goodstein & Partners.

Two other concept cars, a "Music Car" and the "Smart Key" car, were unveiled at the Beijing auto show last month.

Don't miss out... Get your Advertising news by email

See all specialist newsletters

35 related companies from Profile Hub:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Back to Business & Punching with the Big Boys

12/09/2014
Finding themselves left behind by the fast paced changes of...

QMH - Menu Promotion

09/09/2014
The food and beverage industry is saturated, and with the...

Brand positioning and global advertising

09/09/2014
The Challenge To position ffA, a specialist software...

Castaway Spritz – branding, website and packaging design

04/09/2014
As consumer demand for fruit flavoured alcohol soars,...

South West Water: Source for searches

04/09/2014
BACKGROUND Source for Searches from South West Water offers...