11 May 2012 - 9:00pm | posted by | 0 comments

Wow! If this VW concept car doesn't bowl you over, the video will

It seems unbelievable! A new concept car from Vollkswagen bowls its way along a Chinese street, hovering well above the ground, avoiding accidents and obstacles - and with very little actual driving being done.
"Take me home!" says the driver at one point.

The passengers are the parents of girl who dreamed up the concept. Volkswagen China had crowdsourced ideas for future car innovation via a virtual suggestion box on its website.

Then they turned them into reality in a series of viral concept videos. The key word in the next sentence is "simulated":In this video, Hover Car, the firm simulated an idea for the hovering car , powered by minerals underground.

The parents of the girl who submitted the idea got to 'test drive' the car in the video. Volkswagen is NOT telling us how it was done. Enjoy!

Altogether, VW received 119,000 ideas and 33 million hits on the website.

The campaign was developed by Proximity Beijing/Goodstein & Partners.

Two other concept cars, a "Music Car" and the "Smart Key" car, were unveiled at the Beijing auto show last month.

Don't miss out... Get your Advertising news by email

See all specialist newsletters

36 related companies from Profile Hub, The Drum's modern marketing directory:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

AVCA - The heart of African VC and PE

19/09/2014
The African Private Equity and Venture Capital Association...

BWP gets colourful with K3

18/09/2014
K3 approached BWP Group to help them design and build a...

dlc - Responsive website

17/09/2014
dlc is the UK’s leading, independent debt recovery firm,...

Ecommerce Solution for B2B and B2C Retailer

16/09/2014
Talking Tables provides high quality party decorations for...

Peak Scientific Innovation - Brand Communications for US Market

16/09/2014
Peak Scientific is a leading Scottish gas generator...