11 May 2012 - 1:32pm | posted by | 0 comments

Latedeals launches new site with Code Computerlove

The new Latedeals siteThe new Latedeals site

Last-minute holiday company Latedeals has launched its new brand identity and website designed by Code Computerlove.

The new site includes enhanced search functionality to make it easier to choose a holiday from the thousands of deals available and places greater emphasis on the brand's ABTA membership and ATOL protection to make travellers feel more secure.

There are also travel guides, new social features and a real-time 'ticker' showing the speed at which deals are being added to the site and snapped up by customers.

Latedeals' online marketing manager, Calum Macdonald, said: "“We’ve modified our brand identity towards a more premium look and feel to reinforce that we’re not about low cost holidays, we sell quality holidays from the major tour operators, offer genuine deals and we’re backed by Europe’s largest travel group. This kind of reassurance is vital in today’s economic climate.

"We’ve also increased the visibility of savings that can be made on individual holidays and help and support buttons to back up our messaging.

“As well as increasing site traffic, we’re confident that our conversion levels will increase through better navigation and enhanced functionality on the site.”

Manchester-based Code created the site's design, brand identity and user experience features. It is also handling SEO.

The site build was handled by the technical teams at Laterooms' parent company, TUI.

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