Grapple, a mobile innovation and development agency, has teamed up with Halifax to launch the UK’s first smartphone app to act as an ‘end to end companion for homebuyers.’
Halifax Home Finder combines property search functionality, mortgage calculator, local area information and buyers guides to ease the house hunting experience for buyers on the move.
The free app is available to download on both iPhone and Android and incorporates an augmented reality feature to allow homebuyers to view properties for sale simply by holding their phone camera aloft.
Stephen Noakes, Mortgages Director at Halifax, comments: “We know that today's house hunters want to be able to carry out their searches on a daily basis and when they are on the move. With this new app we provide house hunters with easily and readily accessible information and guidance to help them make sense of the residential property market and make better-informed property decisions.”
Adam Levene, Grapple Chief Strategy Officer, comments: “Halifax had a very clear proposal to utilise the direct nature of the mobile channel to provide a genuinely useful app for their customers, whilst simultaneously positioning Halifax as a challenger brand. It has been a very exciting project for Grapple to work with Halifax to create an app that pushes the boundaries both technologically and conceptually.”