Facebook has debuted a new online hub through which it has collated all the games and apps which proliferate on the social network, allowing consumers to more readily access the programs they desire.
The App Centre, which launches in the next few weeks, will include Facebook’s first storefront selling paid apps, giving developers the opportunity to sell apps directly to Facebook users for the first time.
Anyone wishing to purchase an app must do so using Facebook Credits, an in-house payments system, from which Facebook takes a 30% cut.
These apps will be ordered based on the ranking given to them by users and other data such as how long people use the apps for with each user seeing their own customised App Centre rather than a standardised template.
The launch coincides with the firm’s mammoth £47.7bn initial public offering.
At present Facebook generates the majority of its revenues from online ads, although growth has slowed as more and more consumers access the site on their smartphones – where there are fewer display ads.