Search marketing is becoming an increasingly essential element of online marketing strategy. This issue’s special supplement examines some of the key issues facing the industry at this time, from changes in Google’s algorithm to the growth of mobile search.
This special report includes:
and much more…
The Drum presents a selection of the gold award winners from this month’s Roses Creative Awards, a scheme which recognises creativity outside London. Work featured includes:
Analysis and Agenda
7,500 tweets gets brands into top five results
Pinterest ‘waste of time’ for B2B?
People happy despite recession, claims IPA
Smart TV ownership ‘to double’ this year
E-commerce and Marketing
New Look better than ASOS and Topshop for social engagement
10 things fashion retailers need to know for success online
Stamp price rise will prompt shift from direct mail
A round-up of the new business news - from pitches and wins to losses and reviews
A look at who has moved where in the marketing and media industries, both client-side and agency