Tourism board VisitScotland has released a new website, which aims to become ‘the definitive guide to Scotland’.
The new site, which went live last week, includes information on events and activities, places to stay, information on destinations and cities, as well as information on the Year of Creative Scotland and a new film from Pixar called Brave, which is set for release later this year.
Robbie Parish, director of digital and media for VisitScotland, told The Drum more about the website.
“The new website will be a definitive guide to Scotland, inspiring visitors through a single information source on everything the country has to offer. The use of User Generated Content, improved online booking, and clearer mapping will create an improved experience for the visitor. In addition to this the website will be more user friendly, and easier to navigate,” explained Parish.
“The site is enormous, around two thirds the size of BBC online, including content from all over the country to give visitors the most comprehensive picture of Scotland ever produced. We will target visitors and drive them to the website through the innovative use of channels like mobile and social media.
“Our focus is about making things easier for the tourism industry by creating a fast and easy way to update content, allow business to see what the site is delivering for them and what the return on investment is, all at the touch of a button. This is a prime example of us working with the industry to deliver a site that meets the needs of tourism businesses offering some 50 significant enhancements and ultimately focus on growing tourism and the Scottish economy," he concluded.
The process of overhauling the previously controversial and highly expensive website began last February after millions was spent on its predecessor.