9 May 2012 - 4:07pm | posted by | 0 comments

Video: London 2012 hopefuls star in new Subway TV ad

Great Britain medal hopes Anthony Ogogo and Holly Bleasdale go head to head in this new ad for Subway.

The 30-second spot, created by McCann London, shows boxer Ogogo and pole vaulter Bleasdale competing over who has the best low-fat sandwich.

The TV ad launches today and will run for four weeks in the UK and Ireland before the campaign rolls out across out of home, in-store, digital and social media platforms.

Subway has enlisted gymnast Louis Smith and basketball player Pops Mensah Bonsu to appear later in the campaign.

Manaaz Akhtar, head of marketing at Subway, said: “We are delighted to be working with four such inspirational UK athletes who are all true fans of the Subway brand."

Media planning has been handled by MediaCom Edinburgh.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Healthspan - 144% Increase in Organic Search

02/03/2015
Challenge: Healthspan is a leading online retailer of...

A Facebook community for Jamaica Ginger Cake

27/02/2015
McVitie’s Jamaica Ginger Cake is one of the nation’s best...

Orchid - Luxury interiors with an oriental soul

27/02/2015
Orchid is a retailer specialising in exceptional furniture...

Simplicity at the core of banking

25/02/2015
Banking’s a pretty complex offering: a world of options to...

CALA Homes Group: Building a digital home with style & function

25/02/2015
Why. CALA is a leader in the housebuilding industry, but...