Video: London 2012 hopefuls star in new Subway TV ad
Great Britain medal hopes Anthony Ogogo and Holly Bleasdale go head to head in this new ad for Subway.
The 30-second spot, created by McCann London, shows boxer Ogogo and pole vaulter Bleasdale competing over who has the best low-fat sandwich.
The TV ad launches today and will run for four weeks in the UK and Ireland before the campaign rolls out across out of home, in-store, digital and social media platforms.
Subway has enlisted gymnast Louis Smith and basketball player Pops Mensah Bonsu to appear later in the campaign.
Manaaz Akhtar, head of marketing at Subway, said: “We are delighted to be working with four such inspirational UK athletes who are all true fans of the Subway brand."
Media planning has been handled by MediaCom Edinburgh.