Pets at Home launches £2m marketing campaign
Retailer Pets at Home has launched a new £2m marketing campaign carrying the message: "We know pets by heart".
Pets at Home's new ad
The campaign features Pets at Home employees showing their experience of handling animals including cats, dogs and even a bearded dragon.
A new TV ad, created by Krow Communications, launches tonight alongside PR, local marketing and in-store activity.
The TV spot features the soundtrack ‘You make me happy’ sung by the up and coming musician Sophie Madeleine.
Euro RSCG PR Manchester, MediaEdge and Shoot the Moon are working on the campaign's roll out.
Scott Jefferson, marketing director for Pets at Home, said: “The aim of our new campaign is to highlight the fact that at Pets at Home, whether you own a hamster or a bearded dragon, you can talk to someone who will genuinely understand your pet’s individual needs.
“92% of our colleagues own a pet, so not only are they qualified to offer the very best pet care advice to our customers but they are also experienced pet owners.
“They can empathise with the everyday joys and challenges that pet ownership brings and provide tailored advice for individuals and their pets.”