G2 Joshua launches Nectar TV campaign
Communications firm G2 Joshua have unveiled a new TV campaign to highlight the advantages of utilising the Nectar loyalty card programme.
The scheme allows card holders to collect points online at various eShops as well as at physical check outs, signified by the use of a literal ‘gift horse’.
This soft toy horse approaches unsuspecting customers lying in bed at night, informing them of the points scheme via a series of flash cards held in its mouth.
G2 Joshua commissioned the renowned puppeteers behind the iconic Spitting Image television programme to bring the gift-horse to life. The hand-controlled puppet is based on original designs developed by G2 Joshua, which mirrors the distinguishable purple Nectar branding.
The campaign will launch on 11th May across all terrestrial TV channels.
Bobby Hui, Executive Planning Director at G2 Joshua comments: “We wanted to develop a genuinely disruptive and creatively engaging way to remind Nectar card holders that they have the option of shopping via eShops. It is hoped the proverbial gift horse will capture the imagination of the public and encourage collectors to engage with this valuable online platform.”
James Frost, Marketing Director at Nectar adds: “The gift horse creative perfectly brings to life the eShops messaging in a light-hearted, yet informative way, which truly reflects the Nectar personality. With more than 500 fantastic partner brands online, rewarding Nectar cardholders on their spend; we really feel it’s a no-brainer for online shoppers to log on to Nectar.com and make sure they earn Nectar points. Those who miss out really are looking a gift horse in the mouth!”