9 May 2012 - 10:45am | posted by | 0 comments

eBay fashion app to feature image Swatch technology

eBay fashion app to feature image Swatch technologyeBay fashion app to feature image Swatch technology

eBay is to update its iPhone fashion app later this month with a new image Swatch tool to allow shoppers to find fashion items on the auction site that match the colour and pattern of images in photographs.

It is hoped the technology will be embraced by shoppers who will be able to snap a friend’s outfit on their smartphone and find corresponding garments on eBay.

Melanie Smallwood, UK Head of Fashion Brands for eBay, said: “The latest eBay Fashion app takes shopping one step further by allowing people to search for designer, branded and vintage merchandise at the moment of inspiration whenever and wherever they are. Whether it is a unique pattern or a colour that is to die for, the eBay Image Swatch will allow people to target their search like never before, truly reflecting their individual style.”

Fashion brands represented on the UK site include French Connection, L.K. Bennett, Dune and House of Fraser which will be showcased in eBay’s Spring/Summer 2012 campaign.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Invitations With Gravitas

29/01/2015
Denmore Press - Prestigious Invites & Bespoke Envelopes...

The Dogs Trust relaunch with a responsive website!

29/01/2015
The challenge Dogs Trust, the largest dog welfare charity...

Responsive Website for B2B publisher Incisive Media

28/01/2015
How do you bring a major B2B publishing firm’s website into...

The Launch of the New Generation Hyundai i20

28/01/2015
The start of 2015 marked the launch of the New Generation...

Generating Coverage is Plain Sailing for Cruise Nation

27/01/2015
The Rooster team has continued to generate high levels of...