One of Britain’s leading ad men, Rory Sutherland, vice chairman of Ogilvy & Mather, has said that Twitter is likely to have greater staying power than the seemingly impregnable Facebook.
Sutherland said: “I can see Facebook being superseded more easily than Twitter being superseded. As a forum for outbursts, Twitter’s [character] limit, its haiku element is very appealing. I wouldn’t bet against it being more valuable [than Facebook] in the long term."
In addition Sutherland contends that Twitter holds potential of one day becoming a cash cow for investors, despite a hitherto inability to cover costs as Sutherland put it “[Twitter’s] potential for making money is higher than anyone realises”.
The bold prediction comes as Facebook gears up for the technology sectors largest ever initial public offering on May 18 at an eye watering $96bn.