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Peel Ports hires WRG for marketing overhaul

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By The Drum Team, Editorial

May 8, 2012 | 1 min read

Peel Ports Group has appointed WRG Creative Communication to resposition its brand following a competitive pitch.

The company, which is part of Peel Holdings and operates a number of major ports including the Port of Liverpool and the Manchester Ship Canal, has handed WRG a two-year contract to work "on a wide range of marketing services"

WRG's tasks will include brand and repositioning strategies, branding development, website design and build, marketing planning and campaign delivery.

Tracey Collinge, client director at Salford-based WRG, said: “We are committed to delivering a consistent, focused business and marketing strategy, to develop the Peel Ports brand and reinforce its position as a major industry player in the UK and overseas.”

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