Production company Mercedes Crescenti TV has rebranded as Beautiful Productions.
The new identity was designed by Billy Harkcom at Hark! Design in San Francisco.
It was launched last week at Fashion Kicks, an event organised by sister company So Beautiful Events.
“The new branding reflects the company’s ethos of attention to detail and our commitment to make everything we do seamless, elegant and fun – in short, 'beautiful',"said founding partner Mercedes Crescenti.
“When I first set up Mercedes Crescenti TV, the intention was always to grow the company and show that production excellence didn’t have to be a boutique offering.” she added.
“Over the past three years that growth has happened far faster than we had dared hope, and we felt that the new identity was an important evolution to reflect that. Our clients have always known what we stand for, and we needed our own branding to demonstrate that too.”
The production outfit's recent work has included commercials for Sony, Turkish Airlines, That's Entertainment, Johnnie Walker whisky and Compo2go.