Lewis PR hires Zena Martin for senior client role
Lewis PR has appointed Zena Martin as 'lead counsel' for clients from its London office. As senior vice president of EMEA, Martin will work on strategic accounts across Europe, the Middle East and Africa and throughout the global network. She has previously worked at director level across the UK, Europe and the US at PR agencies including Hill & Knowlton - where she managing director for two of its subsidiaries - and has held senior posts at Firefly and Text 100. "My goal is to develop truly international, strategy-driven communications campaigns across traditional and digital media – and to deliver results that directly contribute to the commercial success of our clients," Martin said.