8 May 2012 - 8:58am | posted by | 0 comments

Brain surgery to be live tweeted

Brain surgery to be live tweeted Brain surgery to be live tweeted

Anyone of a strong constitution with a curiosity for the procedures that lie behind brain surgery is in for a treat after Houston’s Memorial Hermann hospital announced that it was to live tweet an operation conducted by one of the world’s most eminent neurosurgeons.

The hospitals dedicated Twitter page, @houstonhospital, will relay the delicate procedure as the patient goes under the knife, with graphic pictures being posted in tandem on Pinterest and video footage appearing on YouTube.

The first incision is scheduled to take place at 15:00 on Wednesday, heralding the start of a tricky four hour operation to remove a brain tumour.

Explaining his decision to go public with his work Dr Dong Kim told Mashable: “What will come out of this is a detailed, real-time sequence of what happens in a brain surgery through all the stages from preparation, to shaving the hair, to making the incision, to draping. People are very anxious and want to know what goes on in a brain surgery like this.”

Fortunately Kim won’t be whipping out his smartphone personally to make surreptitious tweets, a dedicated team of tweeters outside the room will relay the info whilst a consultant will be on hand to field questions.

It isn’t the first time that the hospital has embraced social media to publicise its work, an open heart operation performed previously was viewed around 125m times.

Don't miss out... Get your Social Media news by email

See all specialist newsletters

19 related companies from Profile Hub:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Case Study | RLH

01/09/2014
Chris Ross, MD of full-service B2B advertising agency RLH,...

Brand new logo design for The Scottish Graduate School for Arts and Humanities

29/08/2014
The Scottish Graduate School for Arts and Humanities (SGSAH...

DrupalCon 2014

27/08/2014
We were selected by the Drupal Association through a...

New Forest National Park - Young David Attenborough discovers the Tech Creche

21/08/2014
Research conducted by the New Forest National Park...

Social Media Training

18/08/2014
We love to share what we know and what we've learned about...