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Big Brother unveils revamped ‘eye’ motif

The iconic ‘eye’ logo signifying popular reality TV format Big Brother has been given a refresh by Channel 5 ahead of the latest series airing this summer.

The new look logo is being debuted in advertising slots on the channel with viewers treated to a multi-coloured update of the motif.

Channel 5's director of programmes Jeff Ford said: "The Big Brother eye logo is one of TV's most iconic symbols, and this fresh new look reflects how the show itself is constantly evolving and reinventing itself. It will be front and centre of the new campaign as we ramp up the excitement ahead of the show returning to Channel 5 this summer."

Big Brother's executive producer Susy Price added: "We are delighted with this year's confident and playful re-versioning of the Big Brother eye. The multi-faceted concept reflects the ever-evolving personality of the programme and moves the brand forward for this exciting new series."

John Glenday

John Glenday is responsible for compiling The Drum's daily morning bulletin and ensuring that overnight breaking news is covered while you're still brushing your teeth. Can also make a mean cup of tea.

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