4 May 2012 - 1:43pm | posted by | 0 comments

Nike to replace Umbro as Manchester City FC's sportwear brand sponsor

Nike to replace Umbro as Manchester City FC's sportwear brand sponsorNike to replace Umbro as Manchester City FC's sportwear brand sponsor

Nike is to partner with Manchester City Football Club which will see the sportwear brand sponsor the club from next 2013/2014 season.

The club, which has been sponsored by Umbro since June 2009, will run until the end of the 2012/2013 season, when Nike will take over the manufacture and distribution of the club’s kit, training wear and related products.

Charlie Denson, brand president for Nike, commented; “We’re excited by the opportunity to further develop the relationship between City and Nike Inc, which builds on the successful partnership the club has already enjoyed with Umbro, and reflects both the ambitions of the club and the Nike brand’s position within the world of football.”

John MacBeath, interim chief executive officer of Manchester City Football Club, added; "We are delighted to have further strengthened our relationship with the Nike family. Nike's deserved reputation as the leading global sports brand, its unparalleled R&D capacity, leading global retail distribution networks and award winning marketing capabilities mean that this is a very important step forward in the evolution of Manchester City.”

The contract will run until 2019.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Orchid - Luxury interiors with an oriental soul

27/02/2015
Orchid is a retailer specialising in exceptional furniture...

Developing a Total Digital strategy for Poligrip Global

26/02/2015
We were brought on-board to work with GSK’s Denture Care...

Simplicity at the core of banking

25/02/2015
Banking’s a pretty complex offering: a world of options to...

CALA Homes Group: Building a digital home with style & function

25/02/2015
Why. CALA is a leader in the housebuilding industry, but...

Tunisia Tourist Figures & Media Coverage Revitalised in 2014

25/02/2015
2014 was a positive year for Tunisia as continued political...