The Drum Awards for Marketing - Extended Deadline

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By The Drum Team, Editorial

May 4, 2012 | 1 min read

An Olympic Argentinian advert is causing uproar in the UK for depicting hockey player Fernando Zylberberg training at British landmark on the Falklands.

The provocative advert depicts the islands as being ‘Argentine Soil’ and includes the slogal "To compete on English soil, we train on Argentine soil”.

The advert was aired ahead of the 2012 Olympics in London, on Wednesday on the 30th anniversary of the sinking of Argentinian ship the General Belgrano during the war between Britain and Argentina after Argentina’s invasion of the islands in 1982.

Included in the advert are a British war memorial and the offices of the Penguin News newspaper.