3 May 2012 - 4:48pm | posted by | 0 comments

‘Uncle Roy’ Hodgson given name check in latest Paddy Power online campaign

New England manager Roy Hodgson has been referenced in bookmaker’s online video campaign to promote it’s the forthcoming Euro 2012 tournament.

Hodgson was named as the new England manager on Tuesday, with the bookmaker promising to try and help the manager see whether his players ‘cross the line’ while at Poland and the Ukraine both on the pitch and off it, in reference to the Frank Lampard goal that never was against Germany during England’s previous World Cup match.

Adam Perrin, head of brand for Paddy Power, said: “Football players have a tendency to stray offside at the best of times so we hope our novel use of goal line technology will help ‘Uncle Roy’ keep the wandering stars under control on his first day in the job as England manager.”

The viral is the latest in Paddy Power’s “We Hear You” campaign.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...