3 May 2012 - 4:48pm | posted by | 0 comments

‘Uncle Roy’ Hodgson given name check in latest Paddy Power online campaign

New England manager Roy Hodgson has been referenced in bookmaker’s online video campaign to promote it’s the forthcoming Euro 2012 tournament.

Hodgson was named as the new England manager on Tuesday, with the bookmaker promising to try and help the manager see whether his players ‘cross the line’ while at Poland and the Ukraine both on the pitch and off it, in reference to the Frank Lampard goal that never was against Germany during England’s previous World Cup match.

Adam Perrin, head of brand for Paddy Power, said: “Football players have a tendency to stray offside at the best of times so we hope our novel use of goal line technology will help ‘Uncle Roy’ keep the wandering stars under control on his first day in the job as England manager.”

The viral is the latest in Paddy Power’s “We Hear You” campaign.

Don't miss out... Get your Digital news by email

See all specialist newsletters

32 related companies from Profile Hub:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Case Study | RLH

01/09/2014
Chris Ross, MD of full-service B2B advertising agency RLH,...

Brand new logo design for The Scottish Graduate School for Arts and Humanities

29/08/2014
The Scottish Graduate School for Arts and Humanities (SGSAH...

DrupalCon 2014

27/08/2014
We were selected by the Drupal Association through a...

New Forest National Park - Young David Attenborough discovers the Tech Creche

21/08/2014
Research conducted by the New Forest National Park...

Social Media Training

18/08/2014
We love to share what we know and what we've learned about...