Cannes Lions Cinema Stella Artois

Stella Artois teams with Picturehouse cinemas for Pulp Fiction rerelease

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By The Drum Team, Editorial

May 3, 2012 | 2 min read

Premium lager brand Stella Artois is to bring Quentin Tarantino’s Oscar winning classic film Pulp Fiction back to cinemas as part of its sponsorship of the 65th Cannes Film Festival.

In a partnership with Picturehouse Cinemas, the Cannes Cinema Club has been established as part of the sponsorship of the festival, with the aim of bringing the spirit of Cannes to the UK.

Pulp Fiction will run nationwide, with twenty exclusive screenings planner between 21 -31 May across 10 Picturehouse Cinemas.

Tickets can be applied for through the Club’s Facebook account, with over two thousand pairs being made available.

A daily ticket draw will take place between 30 April and 10 May.

James Watson, marketing director at Stella Artois Western Europe, commented: “Putting our fans first is – and always has been – a priority for Stella Artois and we wanted to find a way to reward and engage them this summer with unique cinematic experiences. In line with our sponsorship of this year’s 65th Cannes Film Festival, Tarantino’s Palme d’Or winning Pulp Fiction at local Picturehouse Cinemas enables us to do just that.”

Cannes Lions Cinema Stella Artois

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