3 May 2012 - 9:03am | posted by | 1 comment

Research in Motion set to appoint new marketing director ahead of BlackBerry 10 launch

Research in Motion set to appoint new marketing director ahead of BlackBerry 10 launchResearch in Motion set to appoint new marketing director ahead of

Blackberry maker Research in Motion is close to appointing a new marketing chief as its CEO admits the company needs ‘focus’.

Speaking at the company’s annual conference in Florida, RIM chief executive Thorsten Heins admitted that the company wasn’t focused enough when marketing its BlackBerry 7 phones or its PlayBook tablet, according to Reuters.

He also admitted that a new marketing director was ready to succeed Keith Pardy, who departed last March, ahead of the launch of the PlayBook.

"One thing that really became obvious when I looked at the various parts of the company is that we needed focus,” said Heins at the conference where it earlier this week handed out its new BlackBerry 10 to app developers for free.

Following this, negative reaction saw the company’s stock value fall by 6%.

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Comments

7 May 2012 - 19:24
davea86740's picture

Well in my opinion you can have the best CMO in the world, but if innovation and creativity is not addressed in the new products and appears to be copying other products such as apple and android devices then it is clear that the creativity focus is lost. If i was acting CMO of Rim, i would feel bad attempting to market reversed engineerd designs. I don,t design my smartphone developments that consorts to reverse engineering whatsoever. best regards, FREELANCE ENGINEER...(developer of smartphone design tech.)

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