To illustrate the return of the 'Great Tastes of America' range, a typical English high street is decorated with the paraphernalia of the American Wild West. This is never the strongest strand of McDonald's advertising and you get the feeling that everyone involved was just going through the motions.
Agency: Leo Burnett
Creative Team: Laurie Smith / Steve Robertson Film Prod Co: MJZ
Director: Jim Gilchrist
Post-Prod House: MPC
Editing House: The Playroom
Editor: Adam Spivey
Audio House: Wave
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