Landor Associates creates new identity for MoneyGram
Landor Associates has created a new brand identity for money transfer company MoneyGram. The agency says its work "provides MoneyGram with a clear and contemporary identity that gives the brand a credible and differentiated positioning in a busy marketplace". James Wrightson, global director of brand and creative services at MoneyGram, said: "This marks the next significant step in the evolution of MoneyGram as a global brand that matters to our customers and agents.” “Landor’s key insights, that physical distance does not translate into emotional distance, enabled them to create a positioning and updated identity that are powerful and appeals to our consumers." The new identity and tagline - 'Bringing you closer' - will be rolled out globally throughout the summer.