2 May 2012 - 10:13am | posted by | 1 comment

Landor Associates creates new identity for MoneyGram

Landor Associates creates new identity for MoneyGramLandor Associates creates new identity for MoneyGram
Landor Associates creates new identity for MoneyGram
Landor Associates creates new identity for MoneyGram
Landor Associates creates new identity for MoneyGram
Landor Associates creates new identity for MoneyGram

Landor Associates has created a new brand identity for money transfer company MoneyGram.

The agency says its work "provides MoneyGram with a clear and contemporary identity that gives the brand a credible and differentiated positioning in a busy marketplace".

James Wrightson, global director of brand and creative services at MoneyGram, said: "This marks the next significant step in the evolution of MoneyGram as a global brand that matters to our customers and agents.”

“Landor’s key insights, that physical distance does not translate into emotional distance, enabled them to create a positioning and updated identity that are powerful and appeals to our consumers."

The new identity and tagline - 'Bringing you closer' - will be rolled out globally throughout the summer.

Don't miss out... Get your Design news by email

See all specialist newsletters

60 related companies from Profile Hub, The Drum's modern marketing directory:

Comments

28 Jun 2012 - 14:25
danqu16953's picture

how do i get a vector copy of this logo to download?

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

AVCA - The heart of African VC and PE

19/09/2014
The African Private Equity and Venture Capital Association...

BWP gets colourful with K3

18/09/2014
K3 approached BWP Group to help them design and build a...

dlc - Responsive website

17/09/2014
dlc is the UK’s leading, independent debt recovery firm,...

Ecommerce Solution for B2B and B2C Retailer

16/09/2014
Talking Tables provides high quality party decorations for...

Peak Scientific Innovation - Brand Communications for US Market

16/09/2014
Peak Scientific is a leading Scottish gas generator...