2 May 2012 - 10:13am | posted by | 1 comment

Landor Associates creates new identity for MoneyGram

Landor Associates creates new identity for MoneyGramLandor Associates creates new identity for MoneyGram
Landor Associates creates new identity for MoneyGram
Landor Associates creates new identity for MoneyGram
Landor Associates creates new identity for MoneyGram
Landor Associates creates new identity for MoneyGram

Landor Associates has created a new brand identity for money transfer company MoneyGram.

The agency says its work "provides MoneyGram with a clear and contemporary identity that gives the brand a credible and differentiated positioning in a busy marketplace".

James Wrightson, global director of brand and creative services at MoneyGram, said: "This marks the next significant step in the evolution of MoneyGram as a global brand that matters to our customers and agents.”

“Landor’s key insights, that physical distance does not translate into emotional distance, enabled them to create a positioning and updated identity that are powerful and appeals to our consumers."

The new identity and tagline - 'Bringing you closer' - will be rolled out globally throughout the summer.

Don't miss out... Get your Design news by email

See all specialist newsletters

Comments

28 Jun 2012 - 14:25
danqu16953's picture

how do i get a vector copy of this logo to download?

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Social Media Training

18/08/2014
We love to share what we know and what we've learned about...

We created an increase in web traffic by 182%

12/08/2014
The company Blossom Mother & Child constantly reinvent...

Lacoste LCST Augmented Reality Retail Campaign

11/08/2014
Challenge Design and develop an innovative AR retail...