2 May 2012 - 10:13am | posted by | 1 comment

Landor Associates creates new identity for MoneyGram

Landor Associates creates new identity for MoneyGramLandor Associates creates new identity for MoneyGram
Landor Associates creates new identity for MoneyGram
Landor Associates creates new identity for MoneyGram
Landor Associates creates new identity for MoneyGram
Landor Associates creates new identity for MoneyGram

Landor Associates has created a new brand identity for money transfer company MoneyGram.

The agency says its work "provides MoneyGram with a clear and contemporary identity that gives the brand a credible and differentiated positioning in a busy marketplace".

James Wrightson, global director of brand and creative services at MoneyGram, said: "This marks the next significant step in the evolution of MoneyGram as a global brand that matters to our customers and agents.”

“Landor’s key insights, that physical distance does not translate into emotional distance, enabled them to create a positioning and updated identity that are powerful and appeals to our consumers."

The new identity and tagline - 'Bringing you closer' - will be rolled out globally throughout the summer.

Comments

28 Jun 2012 - 14:25
danqu16953's picture

how do i get a vector copy of this logo to download?

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Sterling Bank - Arsenal FC Partnership

06/05/2015
Challenge Sterling Bank needed to pull together an advert...

What's Yours is Mined

06/05/2015
Despite being one of the country’s largest economic...

MAY THE 4TH BE WITH YOU

06/05/2015
Xbox wanted to do something different to celebrate Star...

New Bailey

05/05/2015
New Bailey is a high value, high-density corporate centre...

Carluccio’s serves up new website and brand positioning created by Delete

05/05/2015
Kentico Partner: Delete   Global high street restaurant...