Munich based cloud-based digital marketing firm eCircle is to be acquired by analytic data solutions company Teradata and its integrated marketing management software company Aprimo.
The acquisition, according to Teradata, will see it offer marketers a platform to create integrated customer experiences online and offline, which will leverage Big Data insights to grow their customer base.
The platform will be intregated into Aprimo, however, eCircle will continue to be available as a standalone solution of marketers.
Volker Wiewer, chief executive of eCircle will joined the EMEA Leadership team for Teradata, and the Leadership Team for Aprimo as vice president of Aprimo EMEA, where he will report to Hermann Wimmer, president of Teradata EMEA and Bob Boehnlein, president of Aprimo.
Wimmer commented; “Integrated marketing applications are strategic to our customers and to our business. This investment in eCircle’s leading digital marketing technology which will significantly enhance our consulting expertise and expand our applications team, will move us to being the largest marketing applications provider in Europe. I am thrilled to welcome the eCircle team in joining forces with Aprimo’s integrated marketing business and Teradata’s analytical capabilities to deliver a best in class marketing solutions to our customers.”