2 May 2012 - 9:33am | posted by | 0 comments

eCircle to join Aprimo following Teradata acquisition

eCircle to join Aprimo following Teradata acquisitioneCircle to join Aprimo following Teradata acquisition

Munich based cloud-based digital marketing firm eCircle is to be acquired by analytic data solutions company Teradata and its integrated marketing management software company Aprimo.

The acquisition, according to Teradata, will see it offer marketers a platform to create integrated customer experiences online and offline, which will leverage Big Data insights to grow their customer base.

The platform will be intregated into Aprimo, however, eCircle will continue to be available as a standalone solution of marketers.

Volker Wiewer, chief executive of eCircle will joined the EMEA Leadership team for Teradata, and the Leadership Team for Aprimo as vice president of Aprimo EMEA, where he will report to Hermann Wimmer, president of Teradata EMEA and Bob Boehnlein, president of Aprimo.

Wimmer commented; “Integrated marketing applications are strategic to our customers and to our business. This investment in eCircle’s leading digital marketing technology which will significantly enhance our consulting expertise and expand our applications team, will move us to being the largest marketing applications provider in Europe. I am thrilled to welcome the eCircle team in joining forces with Aprimo’s integrated marketing business and Teradata’s analytical capabilities to deliver a best in class marketing solutions to our customers.”

Don't miss out... Get your Digital news by email

See all specialist newsletters

34 related companies from Profile Hub, The Drum's modern marketing directory:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

The Twitter #snowpixel Challenge

23/09/2014
Last Christmas, We Love Digital invented an entirely new...

East Coast – I Love Trains

22/09/2014
From 11-17 August East Coast Main Line are celebrating the...

Naming, Identity & Interior Design

22/09/2014
The Challenge To help two business partners with differing...

AVCA - The heart of African VC and PE

19/09/2014
The African Private Equity and Venture Capital Association...

BWP gets colourful with K3

18/09/2014
K3 approached BWP Group to help them design and build a...