1 May 2012 - 3:50pm | posted by | 0 comments

Gardiner Richardson creates new identity for Sunderland Football Club charity

The new 'Foundation of Light' identityThe new 'Foundation of Light' identity

Gardiner Richardson has created a new brand identity for the Sunderland Association Football Club Foundation, the Premier League's side's community charity.

The Newcastle agency was appointed by the SAFC Foundation in March 2011 to "evolve its current brand positioning" as it celebrated its tenth anniversary.

It has since worked to develop new identity, the Foundation of Light, which was unveiled at the club's Top Scorer event in April.

Gardiner Richardson says the new name, which takes its cues from the club's home ground the Stadium of Light, 'embodies the essence of what the organisation stands for'.

The light theme continues with the graphic beams emanating from the heart of the club's badge in the new brand identity.

Communications will also include the new brand statement 'The world at your feet'.

Darren Richardson, director at Gardiner Richardson, said: “This has been a uniquely challenging project. To create a distinctive identity for the Foundation that could also sit seamlessly alongside the iconic Sunderland Association Football Club badge was real achievement by our design team.

"This was a really important consideration in the evolution of the brand; to not only reinforce its origins but also its future commitment to the club and their shared vision of improving people lives through football.”

Don't miss out... Get your Design news by email

See all specialist newsletters

58 related companies from Profile Hub:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Brand new logo design for The Scottish Graduate School for Arts and Humanities

29/08/2014
The Scottish Graduate School for Arts and Humanities (SGSAH...

DrupalCon 2014

27/08/2014
We were selected by the Drupal Association through a...

New Forest National Park - Young David Attenborough discovers the Tech Creche

21/08/2014
Research conducted by the New Forest National Park...

Case Study | Building Blocks

20/08/2014
Building Blocks's Operations Director and Co-Founder, tell...

Social Media Training

18/08/2014
We love to share what we know and what we've learned about...