1 May 2012 - 10:51am | posted by | 0 comments

Coca-Cola launches new outdoor campaign featuring music stars and Olympic torch bearers

Dizzee Rascal stars alongside 'Future Flames' in new Coke adsDizzee Rascal stars alongside 'Future Flames' in new Coke ads
Coca-Cola launches new outdoor campaign featuring music stars and Olympic torch bearers
Coca-Cola launches new outdoor campaign featuring music stars and Olympic torch bearers

Coca-Cola is today launching a new outdoor campaign featuring a host of music stars and its 'Future Flames' - a specially selected group of young people who are being rewarded for their inspirational feats by carrying the Olympic torch.

The campaign stars Dizzee Rascal, Eliza Doolittle and boyband The Wanted alongside the inspirational youngsters whose efforts in music, dance and community activities has given them the once in a lifetime chance to be part of the London 2012 Olympic Torch Relay.

The 96-sheet creatives, by Mother, are live throughout the UK and will run for six weeks until 10 June.

James Eadie, Olympic portfolio director at Coca-Cola, said: "In uniting the Coca-Cola Future Flames with the stars of the London 2012 Olympic Torch Relay City Celebrations, these new creatives aim to engage and excite consumers ahead of the exciting summer of sport ahead by showcasing the best contemporary musical talent standing side by side with stars of the future.”

Media buying was handled by Vizeum.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Cotswolds Distillery Inaugural Release

23/10/2014
The first ever Cotswolds Dry Gin from the first 10 runs at...

Jurlique's #AgelessBeauties Twitter Party Increases Sales!

22/10/2014
To celebrate Jurlique’s latest product range launch; Nutri-...

EMCAS

22/10/2014
OVERVIEW Financial mis-selling is an ever-growing issue –...

Visit Wales - creating romantic breaks

22/10/2014
Delivering 1000% increase in 'romantic' traffic Challenge...

Recruitment campaign

21/10/2014
Thermal Systems are an international client based in...