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Coca-Cola launches new outdoor campaign featuring music stars and Olympic torch bearers

Dizzee Rascal stars alongside 'Future Flames' in new Coke ads

Coca-Cola is today launching a new outdoor campaign featuring a host of music stars and its 'Future Flames' - a specially selected group of young people who are being rewarded for their inspirational feats by carrying the Olympic torch.

The campaign stars Dizzee Rascal, Eliza Doolittle and boyband The Wanted alongside the inspirational youngsters whose efforts in music, dance and community activities has given them the once in a lifetime chance to be part of the London 2012 Olympic Torch Relay.

The 96-sheet creatives, by Mother, are live throughout the UK and will run for six weeks until 10 June.

James Eadie, Olympic portfolio director at Coca-Cola, said: "In uniting the Coca-Cola Future Flames with the stars of the London 2012 Olympic Torch Relay City Celebrations, these new creatives aim to engage and excite consumers ahead of the exciting summer of sport ahead by showcasing the best contemporary musical talent standing side by side with stars of the future.”

Media buying was handled by Vizeum.

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

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