Trader Media Group appoints new B2B PR agency
Trader Media Group has appointed JJ Marketing as its new B2B PR agency.
Oxfordshire-based JJ was hired by the Auto Trader owner following a three-way pitch.
Perran Moon, B2B marketing director at Trader Media Group, said: “We were looking for an agency that could demonstrate an intimate knowledge and understanding of the automotive trade media.
"JJ will support the promotion of all Trader Media Group businesses and its trade brands; Auto Trader, RAZSOR, 2nd Byte and Autotrade-mail, to existing and prospective dealer and manufacturer customers."