30 April 2012 - 4:54pm | posted by | 0 comments

Peroni unveils new packaging designs with JDO

Peroni's new packagingPeroni's new packaging

Italian lager Peroni has worked with JDO Brand Design & Innovation to create its new packaging.

JDO was briefed to "preserve the recognisable Peroni Nastro Azzurro iconography whilst evolving the design and adding new premium elements".

The result is a cleaner design with fewer embellishments including simpler typography.

“The new presentation builds on Peroni Nastro Azzurro’s unique equities with greater clarity and a fresher feel. The difference shouldn’t be so much noticed, as felt,” said Paul Drake, JDO’s creative director.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Invitations With Gravitas

29/01/2015
Denmore Press - Prestigious Invites & Bespoke Envelopes...

The Dogs Trust relaunch with a responsive website!

29/01/2015
The challenge Dogs Trust, the largest dog welfare charity...

Responsive Website for B2B publisher Incisive Media

28/01/2015
How do you bring a major B2B publishing firm’s website into...

The Launch of the New Generation Hyundai i20

28/01/2015
The start of 2015 marked the launch of the New Generation...

Generating Coverage is Plain Sailing for Cruise Nation

27/01/2015
The Rooster team has continued to generate high levels of...