30 April 2012 - 4:54pm | posted by | 0 comments

Peroni unveils new packaging designs with JDO

Peroni's new packagingPeroni's new packaging

Italian lager Peroni has worked with JDO Brand Design & Innovation to create its new packaging.

JDO was briefed to "preserve the recognisable Peroni Nastro Azzurro iconography whilst evolving the design and adding new premium elements".

The result is a cleaner design with fewer embellishments including simpler typography.

“The new presentation builds on Peroni Nastro Azzurro’s unique equities with greater clarity and a fresher feel. The difference shouldn’t be so much noticed, as felt,” said Paul Drake, JDO’s creative director.

Don't miss out... Get your Design news by email

See all specialist newsletters

58 related companies from Profile Hub:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Brand new logo design for The Scottish Graduate School for Arts and Humanities

29/08/2014
The Scottish Graduate School for Arts and Humanities (SGSAH...

DrupalCon 2014

27/08/2014
We were selected by the Drupal Association through a...

New Forest National Park - Young David Attenborough discovers the Tech Creche

21/08/2014
Research conducted by the New Forest National Park...

Case Study | Building Blocks

20/08/2014
Building Blocks's Operations Director and Co-Founder, tell...

Social Media Training

18/08/2014
We love to share what we know and what we've learned about...