30 April 2012 - 4:54pm | posted by | 0 comments

Peroni unveils new packaging designs with JDO

Peroni's new packagingPeroni's new packaging

Italian lager Peroni has worked with JDO Brand Design & Innovation to create its new packaging.

JDO was briefed to "preserve the recognisable Peroni Nastro Azzurro iconography whilst evolving the design and adding new premium elements".

The result is a cleaner design with fewer embellishments including simpler typography.

“The new presentation builds on Peroni Nastro Azzurro’s unique equities with greater clarity and a fresher feel. The difference shouldn’t be so much noticed, as felt,” said Paul Drake, JDO’s creative director.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Cotswolds Distillery Inaugural Release

23/10/2014
The first ever Cotswolds Dry Gin from the first 10 runs at...

Jurlique's #AgelessBeauties Twitter Party Increases Sales!

22/10/2014
To celebrate Jurlique’s latest product range launch; Nutri-...

EMCAS

22/10/2014
OVERVIEW Financial mis-selling is an ever-growing issue –...

Visit Wales - creating romantic breaks

22/10/2014
Delivering 1000% increase in 'romantic' traffic Challenge...

Recruitment campaign

21/10/2014
Thermal Systems are an international client based in...