Darran Kilburn from getthelabel.com discusses his experiences of social media success

The Drum recently caught up with Darran Kilburn, head of e-commerce for online discount designer clothe e-tailer getthelabel.com to discuss the brand's successful use of social media, and how it utilises Twitter and Facebook effectively as a marketing tool to drive sales.

Staff Writer

The Drum is a global media platform and the biggest marketing website in Europe. We produce The Drum magazine, 30 awards and events and manage The Drum Network which aims to make independently minded agencies more successful. We also help brands find the right agencies to work with through the Recommended Agency Register (RAR).

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