Infographic charts rise and rise of Pinterest

Social media agency TAMBA has produced a Pinteresting infographic charting the latest interest into the social scene’s platform of the moment, Pinterest.

The research has found that women’s dominance of the site is eroding with the proportion of men using the site increasing from 20% to 28% between January and March this year.

The demographics of these users are overwhelmingly skewed toward the 25-54 age group however with just 3% of users aged over 64.

They also show that the average time spent on the site stands at 14.2 minutes with page views topping 2.3bn in March alone.

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John Glenday

John Glenday is responsible for compiling The Drum's daily morning bulletin and ensuring that overnight breaking news is covered while you're still brushing your teeth. Can also make a mean cup of tea.

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