27 April 2012 - 7:29am | posted by | 0 comments

WPP reports revenue growth for first quarter of 2012

WPP reports revenue growth for first quarter of 2012WPP reports revenue growth for first quarter of 2012

International marketing services group WPP has announced a rise in revenue of 7.6% to £2,392bln during the first quarter of 2012 as it saw ‘strong growth’ geographically in the Asia Pacific and Latin America regions.

The company, which owns agencies such as Ogilvey & Mather and Grey, also reported that its like-for-like revenue for the first quarter had grown by 4%, while its gross margin had also risen by the same level.

Alongside a growth in revenue, the average net debt included by £416m to £2,644bn, while net new business of $1.855bn was also achieved in the first quarter, in comparison to $1,346bn during the same period in 2011.

The first quarter saw the business invest in 14 transactions, including 10 acquisition and investment, seven of which were in new media, two in consumer insight and two were ‘driven by client or agency needs’, it was explained. These took place across a range of companies, including the US, China, Pakistan, UK, Finland, Russia, Australia, Turkey and Hong Kong.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...