27 April 2012 - 12:36pm | posted by | 0 comments

Video: What does it mean to be a fan? New film investigates the power influence can have on brands

London agency Amplify has created a new film exploring the impact and influence that fans can have on a brand.

FanCulture looks at the way fans elevate and promote a brand by dedicating their own money, time and even skin to it.

The film tackles questions such as: is there a formula for creating fans and how much can fans be worth to a brand?

It features interviews and expert opinion from academics, brands and the fans themselves and looks at the part FanCulture could, and should, play in brand marketing, exploring how a brand can identify its fans and, more important, harness their passion.

Contributors include Dr. Matt Hills, PlayStation, Fred Perry, Channel 4, Polydor Records and the Kaiser Chiefs.

Don't miss out... Get your Marketing news by email

See all specialist newsletters

28 related companies from Profile Hub:

, The Drum's modern marketing directory:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Smith Cooper Website Refresh

16/09/2014
Smith Cooper is one of the Midlands' leading accountancy...

Peak Scientific Innovation - Brand Communications for US Market

16/09/2014
Peak Scientific is a leading Scottish gas generator...

Messages in the Deep

16/09/2014
“Messages in the Deep” tells the remarkable tale of the...

Launching New Scrabble Format in Digital Era

15/09/2014
The Challenge Launch two new formats of the classic board...

Back to Business & Punching with the Big Boys

12/09/2014
Finding themselves left behind by the fast paced changes of...