27 April 2012 - 12:36pm | posted by | 0 comments

Video: What does it mean to be a fan? New film investigates the power influence can have on brands

London agency Amplify has created a new film exploring the impact and influence that fans can have on a brand.

FanCulture looks at the way fans elevate and promote a brand by dedicating their own money, time and even skin to it.

The film tackles questions such as: is there a formula for creating fans and how much can fans be worth to a brand?

It features interviews and expert opinion from academics, brands and the fans themselves and looks at the part FanCulture could, and should, play in brand marketing, exploring how a brand can identify its fans and, more important, harness their passion.

Contributors include Dr. Matt Hills, PlayStation, Fred Perry, Channel 4, Polydor Records and the Kaiser Chiefs.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Glasgow University College of Arts Knowledge Exchange - communications strategy

20/11/2014
The College of Arts Knowledge Exchange is a leading-edge...

In The Snow Magazine Front Cover

20/11/2014
Front cover from a fashion shoot in Zermatt earlier this...

Cuckoo Design - HeadSpace

17/11/2014
If you want to work through your brand challenges and turn...

Welsh Blood - Precious Concept

17/11/2014
Description The Welsh Blood Service organises the...

Pentland / Ted Baker – AW14 footwear photography

14/11/2014
Pentland is behind some of the world’s best-known sports,...