27 April 2012 - 3:31pm | posted by | 0 comments

Maplin to run in-store consumer research project with AdConnection

Maplin to run in-store consumer research project with AdConnectionMaplin to run in-store consumer research project with AdConnection

Electronic product retailer Maplin is set to run an in-store consumer research project with AdConnection, following the appointment of the agency in February.

The research gathered will ‘play a key role’ in shaping marketing strategies for Maplin moving forward.

Catherine Becker, AdConnection CEO, said: “Independent research can bring a whole new dimension in planning media campaigns and is increasingly at the core of AdConnection’s planning process.

“More than ever before clients need their advertising campaigns to be smart and effective. Thorough research can enable us to uncover incredibly value insights which can form entire marketing and advertising strategies for our clients.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Recruitment campaign

21/10/2014
Thermal Systems are an international client based in...

Retargeting on Facebook by the Numbers 2014

20/10/2014
Since the successful launch of retargeting in the News Feed...

Celebrate MOBO

17/10/2014
Event branding & promotion for Scottish Enterprise...

Journey to the Centre of the Earth!

17/10/2014
In September (2014), the Croatian National Tourist Board ...

Freia relaunch

17/10/2014
Norway’s leading chocolate brand Freia relaunches with a...