Maplin to run in-store consumer research project with AdConnection

Electronic product retailer Maplin is set to run an in-store consumer research project with AdConnection, following the appointment of the agency in February.

The research gathered will ‘play a key role’ in shaping marketing strategies for Maplin moving forward.

Catherine Becker, AdConnection CEO, said: “Independent research can bring a whole new dimension in planning media campaigns and is increasingly at the core of AdConnection’s planning process.

“More than ever before clients need their advertising campaigns to be smart and effective. Thorough research can enable us to uncover incredibly value insights which can form entire marketing and advertising strategies for our clients.”

Get the Newsletter

Keep up to date with the latest news and insights.

Subscribe

Staff Writer

The Drum is a global media platform and the biggest marketing website in Europe. We produce The Drum magazine, 30 awards and events and manage The Drum Network which aims to make independently minded agencies more successful. We also help brands find the right agencies to work with through the Recommended Agency Register (RAR).

All by Staff