27 April 2012 - 5:11pm | posted by | 0 comments

Leveson Inquiry saints and sinners: Rupert and James Murdoch generate most negative online 'buzz'

Click to enlarge: Leveson's saints and sinners in infographic formClick to enlarge: Leveson's saints and sinners in infographic form

Rupert Murdoch and his son James were the most negatively talked about witnesses to appear before Lord Leveson according to new research measuring the online chatter around the inquiry into media ethics.

At 36%, Rupert Murdoch generated the most negative buzz compared to the other witnesses. James was the second most negatively talked about witness at 26%.

Despite their apparent unpopularity in the eyes of the public, Jeremy Hunt and Rebekah Brooks both received a relatively even amount of negative and positive online buzz.

The Independent's owner Evgeny Lebedev was viewed a ‘Saint’ with only 4% negative buzz.

The findings come from Meltwater Group which used its tracking platform Meltwater Buzz to gauge the public's reaction to some of Leveson's key witnesses.

Click on the image above to see an infographic outlining Leveson's 'saints and sinners'.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

printMAX eCommerce site

31/03/2015
Large format printer retailer, printMAX, asked us to update...

XBOX XMAS WISHLIST

31/03/2015
The pre-Christmas buzz on xbox.com was aimed squarely at...

Meet the agency that's been profitable every year for 35 years

31/03/2015
Tayburn is the only agency to be included in the top 10 for...

Heineken UEFA Champions League

30/03/2015
Brief in brief: Create exciting new packaging and a visual...