27 April 2012 - 5:11pm | posted by | 0 comments

Leveson Inquiry saints and sinners: Rupert and James Murdoch generate most negative online 'buzz'

Click to enlarge: Leveson's saints and sinners in infographic formClick to enlarge: Leveson's saints and sinners in infographic form

Rupert Murdoch and his son James were the most negatively talked about witnesses to appear before Lord Leveson according to new research measuring the online chatter around the inquiry into media ethics.

At 36%, Rupert Murdoch generated the most negative buzz compared to the other witnesses. James was the second most negatively talked about witness at 26%.

Despite their apparent unpopularity in the eyes of the public, Jeremy Hunt and Rebekah Brooks both received a relatively even amount of negative and positive online buzz.

The Independent's owner Evgeny Lebedev was viewed a ‘Saint’ with only 4% negative buzz.

The findings come from Meltwater Group which used its tracking platform Meltwater Buzz to gauge the public's reaction to some of Leveson's key witnesses.

Click on the image above to see an infographic outlining Leveson's 'saints and sinners'.

Don't miss out... Get your Marketing news by email

Write Your Comment

New to The Drum

You will be sent a verification email. Click on the link in the email to post your comment.

Directory Latest