The Birmingham Publicity Association has announced that local radio presenter and PR agency owner Ed James will be its new president.
The Heart FM DJ, who will replace Lesley Jones in the role, was appointed at the BPA's 66th Annual General Meeting.
The organisation has undergone a period of transformation having reverted to its old moniker the BPA from previous name PACE at the turn of this year.
Chairman Steve Price said: "I was elected Chairman at last year’s AGM where I pledged my commitment to helping establish Birmingham as the creative nerve centre of the West Midlands. I am delighted how Birmingham’s creative scene has embraced the organisation and has supported our chosen charities.
“It’s my pleasure to welcome Ed to the team and I’m confident that with his support, passion and enthusiasm for the work the BPA does we’ll continue to bring Birmingham’s creative scene closer together whilst raising funds for charity.”
James was also recently announced as chairman of the Birmingham Press Club.
He said: "I’m extremely passionate about Birmingham as a city and see my role as President as a chance to promote and celebrate the wonderful talent it has to offer.
"The move back to the BPA has been a hugely positive move for the organisation and has helped us to reconnect with the creative sector of Birmingham, something I’m also keen to do with the Birmingham Press Club. I'm hopeful the two organisations will be able to work closely together to let more people know about the amazing things happening in what I believe is the most exciting city in the UK!”