The way that Irn-Bru is being advertised is not very different from the way you might expect vodka to be advertised to alcoholics. The proud claim here is that the fizzy drink will numb your pain... and no one could need their pain numbed more than a young man who's just caught his parents in flagrante delicto.
Agency: The Leith Agency (Edinburgh)
Creative Team: Jordan Laird / Dominique McMullan / Mark Davies / Michael Kinlan TV Producer: Les Watt Film Prod Co: MTP (Glasgow)
Director: Martin Wedderburn
Producer: Simon Mallinson
Dir of Photography: George Geddes
Production Designer: James Lapsley