Online payments company Ukash has appointed PR agency Boom! to raise its profile among consumer and B2B audiences.
Boom! will initially target video gamers as Ukash seeks to grow its market share within the sector. It is already an accepted form of payment within hundreds of online games including Habbo Hotel, Farmville and Dark Orbit.
Agency founder Justin Crosby said: "Gamers can now make purchases in their favourite games on social networks or other online gaming portals without the need for disclosing their financial details. We’re looking forward to helping Ukash continue to grow as a popular alternative payment method for gamers."