26 April 2012 - 2:39pm | posted by | 1 comment

Cancer Research releases campaign video highlighting damage of Tobacco marketing

A campaign video from Cancer Research UK has been created to highlight the damage of cigarette packaging and the effects of tobacco marketing during a Government consultation period discussing a potential ban on ‘attractive’ cigarette packets.

The video is part of its ‘The Answer is Plain’ campaign aims to highlight the influence that tobacco marketing can have on children.

Cancer Research has also released a study today, entitled ‘The Packaging of Tobacco Products’, which will be considered as part of the consultation, which claims that tobacco packaging has been developed to attract teenagers.

The video was made by AMV, with seeding through MediaCom.

Comments

1 May 2012 - 08:50
bcunnison

Proves that children like colours. Doesn't prove that they are interested in the contents, either now or in the future.

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Retargeting on Facebook by the Numbers 2014

20/10/2014
Since the successful launch of retargeting in the News Feed...

Celebrate MOBO

17/10/2014
Event branding & promotion for Scottish Enterprise...

Journey to the Centre of the Earth!

17/10/2014
In September (2014), the Croatian National Tourist Board ...

Freia relaunch

17/10/2014
Norway’s leading chocolate brand Freia relaunches with a...

Daisy Marc Jacobs Tweet Shop

15/10/2014
Daisy Marc Jacobs and Cult London, social media agency,...