A campaign video from Cancer Research UK has been created to highlight the damage of cigarette packaging and the effects of tobacco marketing during a Government consultation period discussing a potential ban on ‘attractive’ cigarette packets.
The video is part of its ‘The Answer is Plain’ campaign aims to highlight the influence that tobacco marketing can have on children.
Cancer Research has also released a study today, entitled ‘The Packaging of Tobacco Products’, which will be considered as part of the consultation, which claims that tobacco packaging has been developed to attract teenagers.
The video was made by AMV, with seeding through MediaCom.
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Proves that children like colours. Doesn't prove that they are interested in the contents, either now or in the future.
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