Cancer Research releases campaign video highlighting damage of Tobacco marketing

A campaign video from Cancer Research UK has been created to highlight the damage of cigarette packaging and the effects of tobacco marketing during a Government consultation period discussing a potential ban on ‘attractive’ cigarette packets.

The video is part of its ‘The Answer is Plain’ campaign aims to highlight the influence that tobacco marketing can have on children.

Cancer Research has also released a study today, entitled ‘The Packaging of Tobacco Products’, which will be considered as part of the consultation, which claims that tobacco packaging has been developed to attract teenagers.

The video was made by AMV, with seeding through MediaCom.

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

All by Staff