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Smart TV ownership 'to double' this year but public still have doubts about what it does

Eleven percent of UK adults will own a Smart TV by the end of this year, new research has claimed.

Smart TVs to grow in popularity this year?

This would nearly double the number of Smart TVs already in UK homes, according to Future Publishing's Techmonitor survey carried out by YouGov.

But despite the increasing takeup, the survey of 2500 UK consumers found that 61% still do not fully understand what a Smart TV does.

The research also showed that despite enormous hype, currently only 4% of UK consumers own a 3DTV.

Dan Brilot, media consulting director at YouGov, said: "It’s clear that whilst major events (Euros 2012 and the Olympics) and significant product launches (YouView, Google TV etc.) will drive adoption, manufacturers and advertisers still need to work very hard on making sure the Smart TV proposition is clearer to the wider general public."

Staff Writer

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