Recession is forcing creatives to think even more creatively, according to a survey commissioned by Liverpool Vision’s creative support body ACME.
These is seeing creative and digital teams share expertise, secure larger contracts and deliver more demanding or niche jobs.
Surprisingly the report found that, despite a double dip recession, the industry is maintaining its employee count with 73% of respondents reporting an increase in both turnover and profitability over the past 12 months.
Kevin McManus, Director of ACME at Liverpool Vision, said: “The region’s creative and digital sector has shown great resilience, despite tough economic conditions. Creative and digital businesses have always been open to collaborating with other businesses and sharing skills and knowledge. This can be anything from a TV or film production working with a digital agency, to visual artists and musicians working with the games industry. This strategy is a savvy way to help businesses deliver larger or more niche projects.
“With more and more content being delivered across different platforms, the ability to adapt and collaborate is more important than it has ever been before.”