The Bauer Radio Sales Academy has announced the appointment of Hilary Pickering as training and development manager.
Pickering will start her role on 30 April, and will be based at Radio City reporting to Martin Ball, managing director of Wave 105.
Ball said: “With Hilary, we have an accomplished trainer and radio sales person and her appointment is the first critical step in the creation of the Bauer Radio Sales Academy. The Academy will act as the holistic brand for the training, development, recruitment and retention of Bauer Radio sales people.
"Hilary will be responsible for designing and delivering exceptional sales training programmes to all levels of the commercial teams currently working in Bauer’s market-leading local stations. She will also play a key role in the induction and development of new and existing sales people, as well as working closely with our station Sales Directors in driving and motivating the sales staff to exceed their goals and expectations.”
Pickering was recruited in Bauer’s first graduate trainee programme in 1994.