A whitepaper published by iCrossing provides an overview of recent Google developments and how these will impact on SEO strategy. The paper highlights how Google+ can be used to improve visibility through video content, images and written content. As well as this, it provides tips on how to measure the success of Google+ through an analytics package.
With a new format for the integration of Google+ searches making its way onto our screens, brands using Google+ can now occupy a larger proportion of the search results than previously. Google want to build a representation of organic results and are looking to reduce the authority that links alone have in influencing results. This puts more pressure on companies to be creative with their SEO strategy. The paper highlights the importance of content in obtaining a higher authority for Google search results. Getting higher value +1s will become crucial to this visibility and these can only be obtained through the creation of content people want to share. The paper underlines how Google+ can be used to improve a brand’s visibility (therefore increasing search result visibility), with practical tips on customising your profile and using video content to drive traffic.The whitepaper is available for subscribers to download below.