25 April 2012 - 10:50am | posted by | 0 comments

Whitepaper: How to use Google+ to drive traffic and improve your visibility online

A whitepaper published by iCrossing provides an overview of recent Google developments and how these will impact on SEO strategy. The paper highlights how Google+ can be used to improve visibility through video content, images and written content. As well as this, it provides tips on how to measure the success of Google+ through an analytics package.

 Whitepaper: How to use Google+ to drive traffic and improve your visibility online Whitepaper: How to use Google+ to drive traffic and improve your

With a new format for the integration of Google+ searches making its way onto our screens, brands using Google+ can now occupy a larger proportion of the search results than previously.
Google want to build a representation of organic results and are looking to reduce the authority that links alone have in influencing results. This puts more pressure on companies to be creative with their SEO strategy.

iCrossing's whitepaper highlights the importance of content in obtaining a higher authority for Google search results. Getting higher value +1s will become crucial to this visibility and these can only be obtained through the creation of content people want to share. The paper underlines how Google+ can be used to improve a brand’s visibility (therefore increasing search result visibility), with practical tips on customising your profile and using video content to drive traffic.

The whitepaper is available for subscribers to download below.

To continue reading Subscribe Now

Want to read this article?

Try The Drum online subscription FREE for one month.

iCrossing

Brighton, London

Guided by insights. Driven by passion. Measured by results.

iCrossing UK is a digital marketing agency specialising in data driven... Read more

Latest Projects from the Profile Hub

The Drum DREAM Awards

02/06/2015
Not only do brands need big ideas, they need big ideas that...

The Future Factory: Winning New Business Via Email

02/06/2015
The Future Factory, new business generating agency based in...

Solid-as-a-rock strategy for County Stone Granite

01/06/2015
County Stone Granite is an established family business with...

Avalon's Spirit Collection launch for Hailstones Glass Jewels

01/06/2015
How do you launch a new jewellery collection? Based on the...