Stats from Retail Lab Day : Shopping on the Go
Last week, OgilvyAction held Retail Lab Day, which was a series of talks and demonstrations around the growing world of online commerce, and how technology was developing the retail industry. Here are some interesting stats taken from Simon Stebbing, managing director of OgilvyAction London's talk; Shopping in the Home.
95% of smartphone users have searched for local information
61% of users call a business after searching and 59% visit the location
90% of these people act within 24 hours
71% of users expect a mobile site to load as fast as a desktop site
60% of users expect a mobile site to load in three seconds or less
78% will retry a site two times or less if it does not load initially
81% of users prefer mobile sites to apps for researching prices
79% prefer mobile sites for product reviews while 63% prefer them for purchasing
70% of mobile users have compared product prices on their phones
65% have read product reviews on their phones
50% of mobile searches lead to purchase
Content created with:
OgilvyAction
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